Notes on abandoning Blogger.

Off to the land of WordPress?

Off to the land of WordPress?

I’ve personally become very critical of Google of late. While they offer some great and innovative services, they also lead the way in profiteering from mass data. The kind of data that you only become a small piece of, but hands a paying entity (not just commercial) information about you that you’d otherwise not openly present to them. While I’m content with people being able to read what I want them to be able to access on the front pages of my blog, I’m damned if I need others knowing about the small things that I’m doing while I’m trying to make important life decisions – things that I need good information about, and less direct influential targeting.

There’s some great hardware out there that has become cheap thanks to Google’s Android operating system, but I have refused to shift my stuff over to such a system. It isn’t just about data security and the invasiveness of the people involved with Android, it is about the attitudes of the people that use and sell the hardware. As such I’m generally ‘de-googling’. However I keep bumping up against odd attitudes:

“Privacy is over-rated”
“They just want your meta-data”
“You have complete ‘Freedom'(TM) on the system”
“If you have nothing to hide, why should it matter”?

Not so long ago I wrote about my motivations for moving my blog over to WordPress. You can read that HERE if you have the time, but in short it was about decaying and unstable services, instability and extended privacy breeches from unexpected fronts.

However, since moving my blog to WordPress, I have become even further critical of Google’s structure – namely the fact that they have a ‘walled garden’ that is within their own search engine that you aren’t exactly made aware of. In short – Google has become so large that they use the tools on their own site to ensure that content largely generated outside of Google or by non-paying advertisers, is essentially de-prioritised.

The wordpress 'reader' screen.

The wordpress ‘reader’ screen.

How hard was it to move my blog?

In short:- it was damn easy to move it over, but hard to move it over in the eyes of the internet.
Blogger allows you to create an XML of your entire blog. When you have started your own WordPress blog, you simply create this XML file and load it into WordPress’s tools. It will then re-construct your blog on their platform – photographs, comments and all. All under your new site format.

So all I had to do was re-design my site, then simply transfer the content over. Getting the banner graphic to display properly on my new site was harder than transferring the content. There was one problem though – all my Blogger tags were transported over as ‘Categories’. But WordPress has a function to turn all categories on your site to just tags.

I chose WordPress for the flexibility of the platform. There are other platforms you could use that are easier to operate, but as I had used WordPress before, I was eager to get back to some of the the more advanced functions that it had. Specifically the flexibility to size graphics to more than just three pre-set sizes. Blogger has always been terrible with graphics. A scanned full-length page of type would be shrunk down on a page so that it didn’t format ‘too large’ in Blogger’s eyes. Hence why I had to split my typecasts in half to display them on a page properly – as it wanted to format the width in comparison to the height.

WordPress’s interface isn’t as clunky and heavily Javascripted as google’s, so things just typically run smoother and with less failure. Also, there’s far better tools for blogging from my iPad with Wordpress – including WordPress’s own well-designed app. It is offers considerably more power to blog administrators than blogger does – much of which involves getting your hands dirty with code if you feel inclined to dig that deep.

Something that does take a little bit of thought though, is WordPress’s themes. These are heavily CSS constructed themes – unlike the bolt-on shuffle-around structure of Blogger’s. If you host your own page this gives you an incredible amount of power. However if you use’s tools, you have to pay for that power. The prices are reasonable, and you can still do a lot with only the basic (free) tools. It just takes a bit more imagination. However if you are used to Blogger’s toolbox (settings) layout, you’ll probably struggle a bit at first with setting up on WordPress.

Blogger allows you to re-direct your RSS feed to your new blog. What this means is that anyone who previously was able to access your blog via an RSS link (like the Typosphere blog-roll for example) you can simply tell Blogger to send any new RSS enquires of Blogger blog, to your new blog. This redirection can be done with other blogging services and isn’t exclusive to WordPress.

That said, it is better to tell everyone to re-link to your new blog instead of linking via the old RSS re-direction. And there’s a good reason for this – and it is all about ‘Google’.

Were there any problems with Google?

My blogger page hit 200,000 visits about a week ago. This was is despite the RSS redirection to my new blog, which currently only sees between a quarter to a half the traffic that my previous blog did. That said, my new blog’s stats largely shows just ‘real’ hits now – not just the garbage hits that Google is happy to display to puff up my ego. Hits like ‘Your photo was viewed on the Google image search page, but not clicked’ kind of hits that cause other larger blog sites to sky-rocket in hit statistics

Google search issues. 

When you shift across to WordPress or another service outside of Google, you become a second-class google citizen. Whereas previously my blogs would be instantly indexed on Google, they now take weeks to be indexed – if at all. Even to get Google to index my pages took a lot of work. I had to acknowledge ownership of my the site via Google Webmaster tools by adding meta-data to my site, then suggest the page for indexing. I also had to provide Google a ‘site map’ of my page so that they would ‘crawl’ it.

All of the things needed are automatically created by WordPress, and their website says that they submit it all for you. But it wasn’t until I started making my own contributions via Webmaster tools that Google actually looked at my page. I promptly returned to other search sites an logged myself into their own tools to undertake the same process.

I’ve written about the ‘Oz Typewriter effect‘ in the past – where the sheer size of Rob Messenger’s blog creates a specific gravity that pulls search terms and indexes them higher, thus pulling more search queries. This isn’t about the content and the activity of Rob’s blog, but rather the number of posts he has written which has caused his site is viewed higher. In two years Rob’s blog only provided 189 click-throughs to my own site from his, while Cheryl’s Strike-thru blog has provided nearly 20 times more. This is a result of his site grabbing largely casual readers that aren’t sure what they are looking for, due to the gravity of the size of his site.

The problem is that Google favours the information on its large blogger sites above others. Vaguely relevant information that is on Oz Typewriter is often given precedence above other blogs of the typosphere that may address the subject more directly, simply because of the size of the ‘gravity’ of Rob’s blog. With Google’s lack of attention to pages outside of Google, it doesn’t take much to surmise how you have to work harder at getting even a small representation on google. While my entire blog has been re-constructed over on WordPress, the content still largely doesn’t appear – or is ranked far lower than my Blogger blog’s postings. If I were to search for an entry on my blog specifically by googling the title – I largely get other blogger blogs that may be vaguely relevant to the search by Keyword, before I will see my own blog listed.

Google and RSS.

It isn’t until you see how google stuffs up RSS outside of its own servers that you start to realise exactly how much of a second-class citizen you are. The Typosphere’s blog-roll works by linking to your blog with RSS feeds. RSS can take up to 15 minutes to update across the internet, however since changing my blog to WordPress, it has gone from sometimes 15 minutes to frequently 4 hours. As a minimum you should expect 40 minutes for your blog to display. In the meantime you can see blogs from Blogger displaying within minutes of their posting.

Then there’s the redirection.

Has anyone noticed that I now have two listings often updating on the typosphere blogroll? The second is from my old blog. If I were to write an entry on my old blog, which I quite probably will sometime in the future — specifically type-ins etc., it would display my blogger post happily on in the blog-roll. But currently it just echoes my new blog, as it is setup as a redirection. However, both entries don’t display my new blog at the same time on the blog-roll when the RSS actually does update. That’s because the RSS redirection – which happens go through google – often takes two or more days. If you don’t look at the typosphere page until a few days after I have written a blog, you’ll see two identical entries of mine sitting side by side.

If the typosphere page Admin hadn’t added my new blog’s RSS, my blog entries would disappear into the near impossible to read nether-regions of the page. Similarly, my site doesn’t update for days on other people’s blogs who have been kind enough to add my blog previously. This includes people that follow my blog through Google’s Blogger ‘reading list’. In contrast, I can add blogger pages to the main page of my WordPress account, and those pages are updated instantly. Flipboard, an RSS reader that I use on my iPad, also instantly displays my blog – and all others.

What this boils down to is – are site clicks important to you? As my site is a hobby site and a communication hub with like-minded people I have met online, I’m not so inclined to chase clicks. This is why I’ve never displayed a hit-count on my site – and never will. I’m not here to boast about my ‘readership’.

Bing’s webmaster tools informs me that there were 99,780 searches for ‘Typewriter’ last month. Google doesn’t have a similarly function keyword frequency display, but does allow you to see what areas search for a particular term the most. Currently the Philippines sit on the top of the list for people googling ‘Typewriter’ — as is shown in the graphic below.

World ranking for the search term 'typewriter'

World ranking for the search term ‘typewriter’

There’s clearly a lot of interest. It is a community I find interesting and engaging. So while google represents itself as a portal to the world community, I’m naturally very interested in how Google represents me in it. Maybe I’m just being a bit precious about how my page is viewed. After all, in the first two months of operation my original Blogger blog typically received fewer readers a day than my new one does now. That said;  transitioning to WordPress has been worth it, and I feel will continue to be worth it in the long-run. For those contemplating the move – just be prepared for a bit more work when you set your WordPress blog up – and be mindful that Google’s services will see you as largely second-rate unless you pay them. However using WordPress has opened me up to a very different community, many of which I have now started introducing to other members of the typosphere – and increasing the typewriter love. There’s a whole other world outside of the Google walled garden, and I’ve enjoyed finding that out by de-googling.

I’m still working on getting an active ‘Blog-roll’ working for my site instead of the current typosphere list. But the existing widgets are a bit… hit and miss, function wise, at the moment.


13 thoughts on “Notes on abandoning Blogger.

  1. Great information here Scott, Thank you.
    I hope to be blog moving in a few weeks to WordPress. Something I’ve been thinking about for a few months,, but my job search has had priority.
    One other thing I do not like about Google is Gmail. I have multiple accounts. There is an option to add and account to enable signing onto a different gmail account without clearing the browser. I refuse to do that and let Google know everything. Eventually I’ll be moving all my email to my own sites. I may even do that with my blog by creating a typewriter site. I’ve not decided yet since that is an expensive method.
    I like Google free and I think they beleive ‘be knd to every one and hurt no one’ (at least that is how they started out of University) is give free semi-working applications and then track a user’s activity to sell the data to commercial interest so the user can be spammed, tracked, and perhaps even releived of their fiinancial well-being from hackers.
    For now though I cannot free myself 100% from Google.


    • Well, it seemed topical. So I thought I’d just mark down a few observations. There’s a lot I have yet to learn with this blogging network.

      Personally, I feel it is healthy to maintain a de-centralised existence. Google makes it attractive by making everything ‘easier’ to network around. But it doesn’t really offer much. It is becomes something like spending your life living in a bar, eating only from their restaurant, and seeing the bands that play there – and only leaving to work or sleep. Even then it imposes on those.

      I have been splitting my email away from Google progressively for the last six months. I have removed my ebay accounts, paypal, and a variety of other subscriptions that have actual knowledge of things I spend money on, away from Google. What is left is largely Facebook and junk-mail subscriptions. Essentially Gmail has become my garbage inbox. A sort of sandbox for the things that like to violate my privacy.


  2. Thanks for these valuable observations. As you know, I am also getting irritated with the Big G. But when I tried exporting my blog as an XML file, not even that first step would work. So I may be trapped.


  3. Really informed analysis – nice work. I also moved from Blogger to WordPress and found my discoverability on Google disappeared so it’s interesting to read these insights. Not being a fan of fiddling with content management platforms, I’ve found the additional hassles of WordPress a headache — fighting comment spam, designing the template, configuring the plugins. I wouldn’t say I regret the move but it hasn’t been easy or clearly beneficial to me so far. Working in the tech industry, I often ponder the dilemma of the payment model for free digital services. I think there is a general discomfort still in society of paying for a free service with one’s information — online activity, profile information, etc. If we as a society want free digital services (which are not free to create or sustain), what should be the payment model, if we don’t want to pay with our data? I think we collectively criticize the digital information payment model (for some valid reasons) without offering a clear alternative, although there’s a cost to everything, and we have to pay something to get something. Just asking for profit companies to provide free services for no compensation, without any self interest, is not the answer.


  4. (Eaten comment, trying again) Great analysis, I moved my blog from Blogger to WordPress also and my discoverability tanked. I’ve not particularly appreciated the additional fiddling WordPress requires and am not sure if the move was worth it to me. As a tech industry employee I think often about the dilemma of paying for free digital services with information (online activity, profile data, etc.) Although this payment model has privacy concerns and is understandably scrutinized, a missing part of the debate is the acknowledgement that things cost money. Critics of paying for free services with digital information rarely offer a payment model alternative – they just indirectly suggest that corporations should provide expensive digital services as a charitable act. If we don’t want to pay with our data, what do we pay with? Because everything has a price.


    • Hey Cheryl.
      Wordpress didn’t eat your post, but rather my security settings don’t automatically post up posts that are made from someone that hasn’t previously posted to this WordPress version of my page before.
      Sorry about that, but it does keep the spam-wolves at bay.
      I can understand your points on both. Yes, WordPress has been a fair bit of hard work, but worthy.
      As for the paying issue – I also understand your point, and I agree that there has to be a way to pay for such services. I don’t personally see it as a charity, however I do feel there should be limitations as to how far they are allowed to go. In a previous post I talked about how marketing was being targeted at me from information that had been gained from emails of a third party.
      But you are right, the missing part actually is the discussion about how we actually do pay for these services.


  5. Note that since I’ve never had a blogger blog, my experience is different, but Google will pick up posts on my self-hosted WordPress within minutes of posting – and the Typosphere blogroll grabs them sometimes instantly, sometimes it takes 10 minutes or so. seems random.

    As far as spam prevention, I cannot recommend Akismet highly enough. You have to sign up for a free account, then plug in your license number into WordPress, but after that, it’s just a matter of glancing at your spambox now and again and dumping it out. Of the literally thousand or so spams that are submitted to my blog per month, maybe 3 or so get through – and those only because they’re hand-crafted. Since I get an email for every successfully submitted comment (but not the spams, thank god), it’s easy to mark them as spam within minutes of the submission, and they get added to the spam list, never to return. 😀

    stay strong and succeed! (:


    • Thanks Ted. Been using Akismet from the very start. Definitely worth it. And it certainly has caught a high amount of fodder trying to dump loads onto my page. Usually there seems to be about 20 items per post at this stage. None have gotten through thus far. Mind you, I don’t allow first time posters on this site to have automatic publication. As such, that seems to catch the rest.

      Hmmm… I wonder what you’re doing differently!


      • I don’t think it’s “differently”, but just the fact that Teds blog exist longer. The issues you and Cheryl describe don’t sound familiair to me either. Search engines (not only Google) also pick up on my posts quite fast and gives me plenty of traffic. Since your old blog still exists and is linked everywhere thanks to your old comments, it’s simply ranked higher.


  6. By the way, I’m loving this whole “WordPress insurgency” that’s going on! Cannot comment on a lot of the Typosphere blogs anymore, although I do want to. Simply because I don’t have a Google account to reply with. It’s a pain in my ass I can tell you!


  7. Holy… now that’s a great blog post. Definitely bookmarked it to read through it more thoroughly — only on my first cup of tea! Very well done!

    As a side note, welcome to the WordPress realm! Google bugs the… bugs out of me too. It’s honestly scary how much they can reach. Mail, YouTube, random scattering of data based services… I’m a mathematician at heart so the first thing I think immediately is: can you imagine the field day a statistician would have? It’s a paranoiac thought, but it feels like they’re slowly taking over. I kinda miss the days where they were a rebellious start-up and having a g-mail wasn’t a requirement to get hired by some employers.

    Android is a great platform, but I ended up moving away from it. Ended up with a Windows Phone and that has its own frustrations — like how MS doesn’t seem to want to support the company they bought out (Skype) on their own platform. But I’ve found it better, on the whole, for me. Not to mention the massive 41MP camera on the front…


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